Companies Use Downturn to Cut Slackers
As the unemployment rate climbed to 8.5% in March, only 13% of US employers say they increased their number of permanent, full-time employees at their companies during Q109, while 64% hope to keep...
View ArticleOlder Users Help Facebook Grow 149% in February
US visits to social networking websites increased 4% in February 2009 vs. February 2008 among a custom category of 55 of the top properties, while visits decreased 1% compared with January 2009 among...
View ArticleDisciplined Women Downgrade Retail Spend, Entertainment
Americans of all ages, genders and income levels are reducing their overall shopping spending, trading down to less expensive brands and switching to private labels, but women are more likely to show...
View ArticleShare of Ad Spending by Medium – December 2008
Note: Internet spending estimates are from AdRelevance. All others from Nielsen Monitor-Plus. Different methodologies employed by each company may lead to disproportionate comparisons.
View ArticleOnline Classifieds Soar 84% in February; Craigslist Dominates
US online traffic to classified advertising websites increased 84% in February 2009 compared with February 2008, according to a report from Hitwise, which said that the industry has experienced...
View ArticleToday’s Teens Buy 19% Less Music
Teens between ages 13 and 17 listened to more online music in 2008 than they did in 2007, but acquired 19% less, according to research from the The NPD Group, which reported that this decline includes...
View ArticleCoupon Use Hits Early 1990s Levels
Coupon redemption in the fourth quarter of 2008 grew nearly 10% compared with Q407, the first significant jump in redemption since the early 1990s, according to data from promotions transaction...
View ArticleIn-Store Ads More Effective than Out-of-Store
Despite the recession, more than 90% of shoppers make unplanned purchases, and 51% of those decisions take place in the shopping aisles, according to a new study from Miller Zell, writes...
View ArticleTop 10 Auto Manufacturer Websites – March 2009
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleBehavioral Targeting Tops List of ‘Exciting’ Search Trends
Advertisers and agencies in the US are increasingly willing to pay more for behavioral targeting and local search applications, and also are beginning to warm to initiatives in video and mobile search,...
View ArticleTop 25 iPhone Apps Dominated by Games, SocNets
Nearly half of the top 25 most heavily penetrated Apple iPhone applications are games, with Tapulous’s Tap Tap Revenge scoring the #1 spot on the list and FlipSide5′s Touch Hockey FS5 coming in at #3...
View ArticleTop 10 Marketing-Related Business Websites – March 2009
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 IT/Internet-based Business/Finance Websites – March 2009
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleSmall Biz Sees Less ‘Green’
One in three small-business owners in the US say the economy has negatively affected their plans to become more “green,” and 67% do not think their customers are willing to pay more for environmentally...
View ArticleOnline Ads to Decline 5% in 2009
Though online advertising in the US grew by more than 10% overall in 2008, the dramatic slowdown in the fourth quarter has prompted media analyst Screen Digest to forecast an overall revenue drop of...
View ArticleFirms Expect 15% Bottom-Line Boost from Wireless
Nearly half (45%) of business decision makers in the US believe that wireless applications are “important” or “essential” to remaining viable in today’s highly competitive marketplace, and more than...
View Article‘Audit’ Shows Tax Services Ad Spend Up, Financial Services Down
As this year’s US deadline for filing income taxes fast approaches, a timely audit (pdf) by The Nielsen Company finds that tax services companies spent $220 million on ads in 2008, an increase of 11%...
View ArticleTop 10 Network & Cable TV Show Websites – Week Ended 04-04-09
FOX’s American Idol is the #1 ranked TV show website among broadcast and cable networks. Nickelodeon’s Spongebob was the #2 most visited site followed by ABC’s Dancing with the Stars ranking at #3....
View ArticleTop 10 Cable TV Show Websites – Week Ended 04-04-09
* Comedy Central’s South Park was the #1 ranked TV show website among the cable networks (adults only). Food Network’s Paula’s Home Cooking was ranked #2 followed by Comedy Central’s The Daily Show...
View Article
